OUR PHILOSOPHY

In a nutshell, we like to tell ‘em early, tell ‘em often and above all, tell ‘em the truth. We believe in establishing the lines of communications with media even before you’re ready to make your issue public. We find that strategy builds credibility, reduces the chance of errors and provides a check on the ever-present rumor mill.

We also believe in reaching out to the public directly when appropriate. Don’t be surprised to hear us recommend a “sit down” with an important community leader or small group of skeptics. Even the best coverage of your issue is no substitute for actual dialogue in many cases.

By the way, we also believe in going on the offensive when it’s necessary. We will vigorously argue your point of view and challenge anyone spreading misinformation. In most cases, a polite phone call can set the record straight. But if that doesn’t work, you can bet we will find a strategy that does.